Indian Fancy SareeIt is a common perception amongst
fashion industry followers that online retailers of
Indian sarees are doing very well as far as business is concerned. They attribute this thought to the fact that
Indian sarees form a relatively smaller niche compared to the overall
fashion dress industry and as in any niche market, if you operate the business based on sound principles, then you should succeed easily.
While the concept and the underlying thought process may sound to be valid, this article delves into the reason why so many online retailers dealing with
Indian sarees are struggling to make ends meet.
The very first reason for this problem is that
Indian sarees form a traditional garb; they are an age-old tradition; women are known to consider wearing expensive
sarees for traditional occasions such as weddings, baby showers, etc.
