With changing times, the saree treasure from Chennai has also undergone varied changes. It is no more associated only with traditional silks but houses many designer saree houses too. The most prominent names among the designer saree brands are Manmandir , RaiR, Moksha, Varsidhi etc. While Varsidhi is known for their rich ethnic styles and traditional collections, Moksha Sarees are known for being unique and catering to the latest trends.
Nalli, synonymous with Silk, was established in the year 1928 and has been a leader in the textile and retail business for over 80 years. Started as a small retail store for silk Sarees in Chennai by a young man called Nalli Chinnasami Chetty in 1928, the family-run shop did steady business for thirty years after which the grandson, Nalli Kuppuswami Chetti took over. Nalli Next, the latest addition to numerous ethnic wings of Nalli Silks excels in the collection of contemporary silks and exquisite designer sarees. Similar nostalgic memories are associated with other well known names like Chennai silks, Pothys , RMKV and Kumaran Silks which started as small saree shops but today have turned out to be big saree brands to reckon with.
RaiR , a premium fashion clothing store located at Chetpet, Chennai, boasts of a rich collection of sarees and caters to the contemporary taste as well as the conservative likes of people from all over India. When it comes to Chennai sarees today, it is no more restricted to kancheevaram sarees or silk sarees alone but represents a whole plethora of varied trendy choices.
